https://www.atmerge.se/blog-3-1 daily 0.75 2025-12-16 https://www.atmerge.se/blog-3-1/at-merge-business-showcase-chisel-design-ab-3l89b monthly 0.5 2025-12-16 https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/d644cd57-e239-4807-a6c9-1ba6b05a22bd/IMG_2678.jpeg Blog - At Merge Business Showcase: Chisel Design AB - This is their story. Serena and Stefan did not set out to build a creative business in Sweden. They arrived from Chicago believing, like many who choose to make a life abroad, that hard work and good intentions would be enough to earn their place. Serena arrived in Sweden with a strong administrative background in higher education and a role in higher learning. Before moving, she worked as a college advisor in Illinois, helping families navigate academic pathways. Serena was gainfully employed until a restructuring where she was let go from her role. Serena sent out job application after job application, by the time she reached her 160th attempt, where some would have found defeat, Serena understood it was time to think differently. Her husband Stefan, grew up surrounded by creativity, with a display artist mother, an architect father, and a lifelong love for graffiti and mural work. He always knew he belonged in the arts. As a newcomer to Sweden he found himself in the creative industries. His energy was put into competitions, commissions, freelance gigs and roles where he consistently ended up doing the work of designers and project leads without being recognized for those roles he was already performing. It was Serena who asked “If you’re doing everything, why don’t we just build our own thing?” And so, in a moment shaped more by necessity, they decided to stop asking for employment and start building their own opportunities. https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/b92aefed-75e3-4410-bbd3-8b86753db1a2/564FF375-809D-405D-BF87-89245BE0C0FB.jpeg Blog - At Merge Business Showcase: Chisel Design AB - And so, with limited resources and an abundance of determination, they began. Their first sip-and-paint event took place in their own apartment. Stefan built easels from discarded wood. Serena sourced chairs from a recycling center and carried them across the city. They weren’t sure who would show up. They weren’t sure how it would go. But they trusted that if they created a space with heart, people would feel it, and they did. Their first event sold out. The success of the event became a confirmation: they were on the right path. https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/bf95100b-1761-4530-ad02-8d938d17516d/CHISEL.jpeg Blog - At Merge Business Showcase: Chisel Design AB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/e5d7a77c-4857-4cc4-992d-dca820b1b249/3697041C-CBEE-4BED-BED1-EB8E800D3DDB.jpeg Blog - At Merge Business Showcase: Chisel Design AB - But their studio is more than a workspace or a space just to display art. It is home to a growing community. A place where people feel seen, welcomed, encouraged. A place where art is not an exclusive experience, but a shared one. Throughout the uncertainties of building a business in a foreign country, the couple credit Swedish resources. Serena recalls scouring sites for starting a business in Sweden with no money, and shares how she discovered an online guide that became the roadmap. https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/836dac2a-da27-492b-93fd-13d066123dc2/6BD9C66B-FDEB-4EAE-BC09-5837D02856EC.jpeg Blog - At Merge Business Showcase: Chisel Design AB During difficult times, Serena and Stefan leaned on their faith, quietly reminding them that closed doors are sometimes redirections rather than refusals. They began to see possibilities where discouragement once lived. It was faith that helped them hold onto the belief that their gifts had purpose, even when the world around them seemed unmoved by them. It was faith that kept them steady the day they realized they were only one missed mortgage payment away from losing everything. And it was faith that brought them both to the same conclusion: if their paths were not unfolding in the traditional way, then perhaps the traditional path was never theirs to follow. https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/50568d43-34a3-4404-aaab-8e2b99812111/IMG_2670.jpeg Blog - At Merge Business Showcase: Chisel Design AB - The founders’ vision for their business in Stockholm is rooted in creating a more equitable, supportive, and vibrant arts ecosystem. They aim to empower local visual artists by providing opportunities, fair compensation, and exhibition spaces that prioritize artistic value over profit for intermediaries. They look to provide an alternative to traditional gallery models in Scandinavia, advocating for investment in local talent, fostering a culture where creativity is celebrated and accessible. Alongside supporting artists, they are committed to engaging the public through workshops, classes, and community-driven events, bridging the gap between creators and audiences. Stefan's passion comes through as he envisions more public art and experimentation within the city. At the heart of their vision is a belief in collaboration, intentionality, and sustainable entrepreneurship, aiming not just to grow their business but to transform the artistic landscape of Stockholm for both creators and the wider community https://www.atmerge.se/blog-3-1/at-merges-cannes-lions-marketing-update-integrating-ai-nostalgia-amp-the-5-economies-a-modern-marketing-playbook monthly 0.5 2025-12-16 https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/b7a81427-5853-4641-bd10-712e88626f65/AtMERGExCLions.jpg Blog - At Merge’s Cannes Lions Marketing Update - Integrating AI, Nostalgia & the 5 Economies: A Modern Marketing Playbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.atmerge.se/blog-3-1/at-merge-business-showcase-chisel-design-ab monthly 0.5 2025-12-16 https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/e5d7a77c-4857-4cc4-992d-dca820b1b249/3697041C-CBEE-4BED-BED1-EB8E800D3DDB.jpeg Blog - At Merge Business Showcase: Chisel Design AB - But their studio is more than a workspace or a space just to display art. It is home to a growing community. A place where people feel seen, welcomed, encouraged. A place where art is not an exclusive experience, but a shared one. Throughout the uncertainties of building a business in a foreign country, the couple credit Swedish resources. Serena recalls scouring sites for starting a business in Sweden with no money, and shares how she discovered an online guide that became the roadmap. https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/50568d43-34a3-4404-aaab-8e2b99812111/IMG_2670.jpeg Blog - At Merge Business Showcase: Chisel Design AB - The founders’ vision for their business in Stockholm is rooted in creating a more equitable, supportive, and vibrant arts ecosystem. They aim to empower local visual artists by providing opportunities, fair compensation, and exhibition spaces that prioritize artistic value over profit for intermediaries. They look to provide an alternative to traditional gallery models in Scandinavia, advocating for investment in local talent, fostering a culture where creativity is celebrated and accessible. Alongside supporting artists, they are committed to engaging the public through workshops, classes, and community-driven events, bridging the gap between creators and audiences. Stefan's passion comes through as he envisions more public art and experimentation within the city. At the heart of their vision is a belief in collaboration, intentionality, and sustainable entrepreneurship, aiming not just to grow their business but to transform the artistic landscape of Stockholm for both creators and the wider community https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/836dac2a-da27-492b-93fd-13d066123dc2/6BD9C66B-FDEB-4EAE-BC09-5837D02856EC.jpeg Blog - At Merge Business Showcase: Chisel Design AB During difficult times, Serena and Stefan leaned on their faith, quietly reminding them that closed doors are sometimes redirections rather than refusals. They began to see possibilities where discouragement once lived. It was faith that helped them hold onto the belief that their gifts had purpose, even when the world around them seemed unmoved by them. It was faith that kept them steady the day they realized they were only one missed mortgage payment away from losing everything. And it was faith that brought them both to the same conclusion: if their paths were not unfolding in the traditional way, then perhaps the traditional path was never theirs to follow. https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/d644cd57-e239-4807-a6c9-1ba6b05a22bd/IMG_2678.jpeg Blog - At Merge Business Showcase: Chisel Design AB - This is their story. Serena and Stefan did not set out to build a creative business in Sweden. They arrived from Chicago believing, like many who choose to make a life abroad, that hard work and good intentions would be enough to earn their place. Serena arrived in Sweden with a strong administrative background in higher education and a role in higher learning. Before moving, she worked as a college advisor in Illinois, helping families navigate academic pathways. Serena was gainfully employed until a restructuring where she was let go from her role. Serena sent out job application after job application, by the time she reached her 160th attempt, where some would have found defeat, Serena understood it was time to think differently. Her husband Stefan, grew up surrounded by creativity, with a display artist mother, an architect father, and a lifelong love for graffiti and mural work. He always knew he belonged in the arts. As a newcomer to Sweden he found himself in the creative industries. His energy was put into competitions, commissions, freelance gigs and roles where he consistently ended up doing the work of designers and project leads without being recognized for those roles he was already performing. It was Serena who asked “If you’re doing everything, why don’t we just build our own thing?” And so, in a moment shaped more by necessity, they decided to stop asking for employment and start building their own opportunities. https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/bf95100b-1761-4530-ad02-8d938d17516d/CHISEL.jpeg Blog - At Merge Business Showcase: Chisel Design AB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/b92aefed-75e3-4410-bbd3-8b86753db1a2/564FF375-809D-405D-BF87-89245BE0C0FB.jpeg Blog - At Merge Business Showcase: Chisel Design AB - And so, with limited resources and an abundance of determination, they began. Their first sip-and-paint event took place in their own apartment. Stefan built easels from discarded wood. Serena sourced chairs from a recycling center and carried them across the city. They weren’t sure who would show up. They weren’t sure how it would go. But they trusted that if they created a space with heart, people would feel it, and they did. Their first event sold out. The success of the event became a confirmation: they were on the right path. https://www.atmerge.se/blog-3-1/blog-post-title-one-x459m monthly 0.5 2025-04-29 https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/f01f137e-bb44-4a2e-9824-9d04d6bfb9a8/Sk%C3%A4rmavbild+2025-04-29+kl.+08.37.57.png Blog - Diversity in Business: The Driving Force Behind Scandinavian Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/8235a59e-357f-4b8f-9f4b-2eeac3125e27/Sk%C3%A4rmavbild+2025-04-29+kl.+08.40.26.png Blog - Diversity in Business: The Driving Force Behind Scandinavian Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/c88014fc-3eda-4606-95f1-a31135f0ad00/Sk%C3%A4rmavbild+2025-04-29+kl.+08.42.22.png Blog - Diversity in Business: The Driving Force Behind Scandinavian Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.atmerge.se/blog-3-1/blog-post-title-two-hlmad monthly 0.5 2025-04-29 https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/80e8e7a0-1ac7-4fdf-a69f-920f9a506894/Sk%C3%A4rmavbild+2025-04-29+kl.+10.23.40.png Blog - AI and Automation in Marketing: How to Stay Human Amongst the Technology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.atmerge.se/contact daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/9b9cd80c-458d-40be-be0b-894f96c47d41/Sk%C3%A4rmavbild+2025-04-29+kl.+01.10.58.png https://www.atmerge.se/about daily 0.75 2025-04-30 https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/18458323-4a1c-4bac-9e95-54db06e8152a/IMG_5177.jpeg https://www.atmerge.se/services daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/82cf22dc-50ff-4b1a-99db-87455c26d411/Business+Plan-ATM+RGB+Pana+J.jpg https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/82908321-d451-421a-8f81-2c07d187bbe2/Click+here-pana+ATM+RGB+S+v3.jpg https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/5920876a-b20a-445e-8faa-1ef3f659b53e/Product+tour-pana+ATM+RGB+J.jpg https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/ce19951f-d0d4-48d0-a6ee-ec0fde0649a7/Content+creator-amico+V2.jpg https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/090b0da0-942c-4530-9765-bf9f3b396607/Marketing-pana+ATM+RGB+J.jpg https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/95e0eb8d-c774-4510-8466-b376310bdc92/About+us+page-pana+ATM+RGB+J.jpg https://www.atmerge.se/home daily 1.0 2025-04-30 https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/c3a60134-0b10-49b5-ad41-d9a99d0ff302/Sk%C3%A4rmavbild+2025-02-27+kl.+16.35.12.png https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/2b8e6154-5140-44d0-8b7f-db5e6b96af29/Sk%C3%A4rmavbild+2025-02-27+kl.+16.51.45.png https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/9b9cd80c-458d-40be-be0b-894f96c47d41/Sk%C3%A4rmavbild+2025-04-29+kl.+01.10.58.png https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/96dd8c85-b67b-4da0-976c-e5f777bad5d5/Sk%C3%A4rmavbild+2025-04-29+kl.+01.13.52.png https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/d2ce8da9-a558-4016-97ef-f14c4c8b44e0/Sk%C3%A4rmavbild+2025-04-29+kl.+10.57.24.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Home https://www.atmerge.se/free-ebook-1 daily 0.75 2025-04-29 https://www.atmerge.se/free-lead daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/674620ebfa752a3f4e3daca5/9118252e-aa4f-4d95-8b66-2cc494c51dde/EBOOK+MOCKUP+V2.jpg https://www.atmerge.se/privacy daily 0.75 2025-04-29